Local SEO is absolutely essential for any company in Johannesburg that wants to claim a great ROI from the web. With so many organisations vying for the attention of city-based customers, investing in your local SEO presence is one of the only ways you can truly leapfrog your rivals and claim a bigger share of your local market.

As little as 15 years ago, an ad in the Yellow Pages was enough to secure an influx of customers. But times have changed – and with more and more people relying on local search to find what they need, it’s essential for any company to rank well within the major search engines for keywords that are relevant to their business.

Think about it. If you need a plumber in Fourways, do you spend hours scouring the phone book, or do you pick up your phone and search for tradespeople in your local area? If you need SEO services in Johannesburg, do you wait for a flyer to drop through your door, or do you head straight to Google and see who’s based in your town or city?

Studies have shown that 80% of people use the internet when they need to find a product or service from a local supplier. It’s quicker and easier for customers to use search engines to find what they’re looking for. So, we can safely say that if you don’t have a strong presence in Google, Bing and the other frequently used search engines, you’ll struggle to generate exposure for your business and make those vital sales.

Without good local SEO, people who are browsing online for a company with your skills in your local area will not be able to find you. And worst of all, other companies in your sector that are already investing in local SEO services will be outperforming yours and enjoying a healthier bottom line!